Free webinar - PRESENTED BY MED
AI in Healthcare Marketing: What You Need to Know NOW
AI isn't just transforming operations inside healthcare organizations, it's also reshaping the patient's journey on the outside, fundamentally changing how consumers discover providers and make decisions. Marketing on AI platforms like Google’s AI Overviews and ChatGPT is becoming just as critical as operational AI, and many healthcare marketers aren’t prepared for the shift.
In this free presentation hosted by MED and featuring Tiger29's Pete Kleinjan, you’ll walk away with a fresh perspective on this emerging marketing channel, and how to stay visible in a world shaped by AI driven decisions.
Live Webinar
What you'll learn:
- Understand Operational vs. Marketing AI
- Live demo of how consumers are using AI… today
- What AI usage will look like in the future
- Understand the future impact of human connections and feedback loops
Taught by Pete Kleinjan
Internet Marketing Expert with Tiger 29
Pete Kleinjan is the owner of Tiger29, a digital marketing agency focused on helping organizations gain visibility through Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). With 22 years of experience, Pete has guided clients in navigating organic search, from traditional Google results to today’s AI-driven platforms. Known for his plainspoken, practical approach, he focuses on strategies that create meaningful results. Pete has worked with organizations across the US to strengthen their online presence, and he brings a unique perspective on modern search marketing. Pete grew up on a family farm in South Dakota, and currently lives in Sioux Falls with his family of five.
Alex Strauss, MED Editor and Host
MED (Midwest Medical Edition) is the award-winning provider of healthcare industry news and information for healthcare professionals in the Upper Midwest. Serving the Dakotas, Iowa, and Nebraska, MED is always working to to stay on top of healthcare marketing trends and to share them with our marketing partners.
We hope you'll find this webinar series helpful and informative. Please share this event with your peers. Everyone is welcome.
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